Roe Ethridge
American Spirit
Karma, New York, 2017
72 pages
12 34 × 9 12 inches
First Edition of 500
Second Edition of 500


In American Spirit, Roe Ethridge presents an unabashedly gorgeous collection of mountainous vistas and meta-advertising spreads that riff on the name of the eponymous cigarette brand. Wide-open views of Western peaks are interspersed with close-shot portraits, still lifes and consumer imagery: a Manifest Destiny atlas for the post-internet era.